Director of Business Analytics – eCommerce
·Evangelist for Data and Analytics:
o Advocate for the strategic importance of data and analytics, fostering a culture that values and leverages data-driven insights across all departments.
o Collaborate with cross-functional teams to promote the integration of analytics into daily operations and decision-making processes.
·Primary Resource for Analytics for Ecommerce and Marketing:
o Serve as the go-to expert for ecommerce and marketing analytics, providing actionable insights to optimize performance and drive business growth.
o Develop and implement analytics strategies that align with organizational goals and drive measurable improvements in ecommerce and marketing effectiveness.
·Partnership with Data Engineering:
o Collaborate closely with data engineering teams to prioritize and define requirements for data-related work, datasets, and modeling.
o Ensure a seamless flow of data from source to analysis, addressing any bottlenecks or challenges in the data pipeline.
·Establishment of Reporting Framework:
o Design and implement a comprehensive framework for reporting and metrics across the organization, with a focus on high-level channel performance.
o Standardize reporting processes to ensure consistency and accuracy in data-driven decision-making.
·Roadmap for Analytical Organization Growth:
o Develop a strategic roadmap for the growth of the analytical organization, outlining key milestones, resource requirements, and skill development initiatives.
o Stay abreast of emerging technologies and industry trends to ensure the analytical organization remains at the forefront of innovation.
·Efficiency and Insight Identification:
o Identify efficiencies and data-driven insights that inform the organization about the health of the business and potential future opportunities.
o Proactively seek out areas for improvement in analytics processes, tools, and methodologies to enhance overall efficiency.
·Incorporation of Best Practices:
- Ensure that the organization stays aligned with the latest advancements in ecommerce analytics, continually refining and adapting analytical strategies accordingly.
- Implement industry best practices related to key performance indicators (KPIs) and reporting processes.
KNOWLEDGE & SKILLS REQUIRED
- Experience with at least one data manipulation language required; SQL, Python, etc.
- Experience using BI data tools required; Power BI, Tableau, etc.
- Deep Knowledge of business performance drivers and business P&L
- Understanding of marketing attribution models; first, last, data driven
- Strong skills in Microsoft Office Suite or Google Workspace and ability to tell a comprehensive story using data
QUALIFICATIONS
·Proven experience (15+ years) in Ecommerce Analytics, with a focus on industrial automation products.
·Proven experience in ecommerce and marketing analytics, with a track record of driving business impact.
·Strong leadership and collaboration skills, with the ability to influence and inspire cross-functional teams.
·Expertise in data engineering processes and requirements.
·In-depth knowledge of industry best practices in KPIs and reporting processes.
·Strategic thinking and the ability to develop and execute long-term analytical roadmaps.
EDUCATION & EXPERIENCE
Bachelors Degree Required, Masters Degree Preferred
PHYSICAL DEMANDS
The position is in an office environment and entails:
·Continuous sitting resulting from computer usage for extended periods
·Occasional walking (including to other departments and buildings) reaching and lifting.
WORK SCHEDULE
This is an exempt position, which requires a work schedule that will achieve the results and objectives identified by the company based on deadlines, workload and status of various projects, which typically result in hours beyond the standard hours of operations. Generally, the company operates and most of those who will interface with this position work the business hours of 8:00 am to 5:00 pm, Monday through Friday.
Please see employee handbook for attendance exceptions and accepted time off policies.